Category Archives: Media

Influence of Social media on politics

Influence of Social media on politics

The utilization of different social networking sites in politics which includes Twitter, Facebook, and YouTube has dramatically changed the entire procedure of conducting campaigns. The popularity and prevalence of social networking platforms in politics have brought various changes especially in the process of elected officials as well as the candidates for public office. The ability to publish different contents and at the same time broadcasting it and ensuring that it reaches out to the thousand and lakhs of people instantaneously permits campaigns to easily and carefully manage their candidate’s images based upon rich sets of analytics in the real-time and at almost negligible cost.

Here are a few ways how Twitter, Facebook, as well as YouTube channels have made an impact on politics.

Directly contacting the Voters

Social networking sites like Facebook, Twitter, and Youtube channels permits politicians to speak directly to voters and interact with them without spending much time. Using all such social media lets the politicians circumvent the traditional way to reach out to the voters with the help of paid advertising or through earned media.

Advertising Without any charges for Advertisement

It has almost turned fairly common for conducting all political campaigns to produce commercials as well as publishing them for free on the YouTube channels instead of paying extra and additional charges for time on television or radio. Several times, journalists who cover campaigns tend to write about those YouTube advertisements, especially the ones broadcasting their message to a wider audience at no cost to the politicians.

The ways how Campaigns turn Viral

Twitter, as well as Facebook, have become instrumental in organizing campaigns these days. Both permits like-minded voters as well as activists to very easily share news and also the information like campaign events with one another. That is what the “Share” option on Facebook and “retweet” option on Twitter is used for.
The political campaigns can easily tap into a wealth of information analytics regarding the people who follow them on social networking sites, and they can customize their text messages based on the selected demographics. Precisely, a campaign might find one particular message appropriate for a voter under the age of 30 years which might not be as effective for an individual over 60 years of age.


Several campaigns use the so-called “money bombs” which is used to raise a huge amount of cash within a short time span. Money bombs are typically 24-hour periods within which all the candidates press their supporters in order to donate money. They utilize the social networking sites such as Twitter as well as Facebook for getting the word out they very often tie money bombs to any particular controversies that will emerge at the time of the campaigns.

Social media tools permitted people to easily join together with one another to petition the government as well as their elected officials, leveraging the numbers against all the influence of the powerful lobbyists as well as the monied special interests. It avoids mistakes yet the lobbyists and special interest have the upper hand, but with time and days, there will be one point when social media will allow all like-minded citizens to join with one another together in such a way that it will bring a change and become very powerful.


Author: Banhita Roy

  • Before we jump to find out a big explanation and meaning of the word podcast let us read the word carefully “podcast” which was for the very first time mentioned by Ben Hammersley in the year 2004 in an article in the Guardian newspaper.
  • In which he this man had rattled off all the possible names for this totally new medium, the “pod” of the word podcast is borrowed from Apple’s “iPod” which is a digital media for playing music, and the “cast” portion of the word podcast being borrowed from the term “broadcast” which is used in Radio.
  • Therefore iPod+Broadcast=Podcast
  • Okay so now let us look into what exactly is a podcast?

  • A “podcast” is quite difficult to explain as it is very little or maybe a lot involved along with this term. A good way to start is by considering and by thinking of a podcast as an Internet Radio On-Demand.One can usually listen to it on their computer. But it is more than that as podcasting is not just confined to just listening to audio one can also watch a video at the same time.
  • With the range and amount of content which podcasting usually provides no regular Broadcast Radio or the Terrestrial Radio as it is called can never compete.
  • The AM, as well as the FM radio band, has a lot of channels. At the same time all the radio stations they usually “Broadcast” their content and they aim to appeal to a large number of audience as much as possible.
  • Because at the end of the day that is what the advertisers look for.With the specific as well as specialized content, it becomes possible to “narrowcast” to the ones only who willingly choose to listen to it.
  • So in case, a particular group of podcast’s audience might be considerably way smaller in comparison to the audience who prefers broadcasting, one can come up with a number of arguments in this context.
  • Many might say that the podcast’s audience is way more targeted as well as interested in the delivery of the content. So, in that case, Satellite Radio, which is able to provide many more channels in comparison to a Broadcast Radio, often takes a step towards podcasting yet it is nowhere close.
  • Podcasts are quite On Demand as it can be listened to on schedule, not only when a Radio Station makes the decision to air it. So, it is like a TiVo.Each podcast consists of a website where it can show different episodes which can also be listened or downloaded for listening in the future.
  • With the help of a downloaded media, one can either listen to it on the computer or they can also take it with the help of a portable digital media player by transferring it or by using a podcast app on the mobile phone. So if it is seen it is similar to a small paperback book.
  • But what exactly truly makes a podcast different as well as unique, and what are the factors which results in its “casting” ability, is how it is able to instantly deliver itself to several podcast distribution points (like the iTunes and Sticher Radio) or maybe the podcatcher applications with the help of a process of syndication also known as RSS (Real Simple Syndication).
  • The listeners can easily get a subscription to podcasts (maximum are free of cost ) just by clicking on its RSS icon or clicking the subscription button.
  • The listener is then walked through how to add that podcast’s syndication in order to “feed” to a pod-catching application which they choose.
  • So every single time when a podcaster releases a new episode, the subscribers will get notified automatically they need not keep on constantly checking back with the podcast’s website in order to find out if any new show has been produced.
  • With the pod-catching software, the episodes of their favorite podcasts can be automatically downloaded all without having to lift a finger.

  • We can find close relevance between podcasts and magazine subscriptions. The only difference in aspect in is “casting” which is a major factor to where podcasts can reach out and have a global audience on the other hand traditional radio has a different limitation of their broadcasting signal strength.
  • Podcasts can be easily produced by the majority, anyone wanting to share or may be willing to communicate with the world. They are not really exclusive to Big Name Media. Because the podcast websites usually have various ways for the listeners to leave as well as comment about every single episode, and they literally enter into a various discussion with other listeners, podcasts are similar to a community of individuals who share a common area of interest.